by Dr. Kevin Scoresby

OUTSTANDING CLIENTS

We've created POS designs for some of the most respected names in the industry.

PROVEN METHODS

Our data-driven process balances company and user needs for maximum impact.  

MEASURABLE RESULTS

Our clients typically see a $10 to $100 return for every dollar invested in our services.

POS USABILITY — HISTORY REPEATING ITSELF

RECENT NEWS

When it comes to usability, most Point of Sale systems are in embryo. Companies still make POS design decisions arbitrarily rather than based on hard data and proven usability principles. They focus on what the system should do, and largely ignore how it should flow or how features should be presented.

Clients like Starbucks, Subway, and Wendy's are showing how a focus on POS usability can return dividends over and over again.

Please contact us to see how a usable POS can make all the difference for you and your customers.

 

This has happened at least twice before—and we know how it ends. Early boxed software (e.g., word processors, spreadsheets, etc.) largely ignored usabilty. So did the first web sites. But in both cases, usability became a critical factor as soon as competetion began to get fierce.

Employee tools are primed for the same intense focus on usability—especially those at customer touch-points, like the Point of Sale. POS Vendors are looking for ways to differentiate themselves, and their customers are increasingly looking to POS usability as a way to cut costs and maximize revenue.

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